A lot of Golden Age superheroes had pretty lousy names (*cough* Whizzer *hack*). But few had it as bad as this guy:
Not only did Zippo have a singularly dorky name (the only cool thing that was ever called "Zippo" was a tank), he also probably had issues with a certain more famous product.
You can't see it here, but the wheels on his feet actually look suspiciously like a Zippo thumbwheel, too.
You just can't make this stuff up.